AARTI VIJAY GUPTA DOODLES
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LAKME FASHION WEEK WINTER/FESTIVE 2012
Aarti Vijay Gupta graduated from the prestigious NIFT, Mumbai, bagging a position in the top 10 finalists of the CIAE International fashion awards. She launched her label in 2009 by debuting at the Dubai Fashion Week as the “Emerging Designer” and has never looked back since. She has covered many fashion weeks in India and abroad including the Bridal Asia Week at Abu Dhabi and IRFW.
Her strength lies in the contemporary functional clothing. She has also styled celebrities like Riya Sen, Geeta Basra, Himesh Reshamiya , Vaiabhavi Merchant and many more. AVG has a flagship store in Mumbai and a franchise store in Hyderabad. Currently based in Mumbai, the Label retails out of stores in London, Kuwait, Canada, South Africa and Dubai. Coming from the retail corporate world, future plans include more franchise stores across the globe.
The black lines on a plain white crisp paper juxtapose into a composition of broken lines stating confusion in initial stages. This gradually ends into a perfect assortment of straight, curved and broken lines developing into a croqui and fashion figures. The initial stage of deriving a sketch more popularly known as a “Doodle Sheet” includes rough derivation of stick figures, faces, hands finally developing into a croqui and then the proportional 10 head figure which is taught at the early stages of sketching.
All that she had learnt and imbibed during these classes is the medium of transferring ideas on to a paper. That’s exactly what she has put into the collection, saving pages from Doodle back way back from college and executing them through digital printing technique onto pure white fabrics such as Dupion silk ,Tabby silk and Crepe silk treating them as the paper.
First ensemble is a high raised neck structured shift dress with rough illustrations of faces on silk teamed up with a paneled godet jacket to get the correct flow in the garment. The print on the jacket is a 10 head figure block used for getting the right proportions. The dress is a two piece ensemble which can be worn with or without the jacket depending on the occasion and purpose.
Second ensemble is a jacket jump suit in crepe silk with structured jacket top and flowy pants depicting the rigidity in initial sketches ending to easy flow of full fledged fashion figures. Print consists of 10 head body figure and stick figures in action .its best suited for an evening wear in monochromes black and white.
Aarti Vijay Gupta
On her collection for Lakme Aarti Vijay Gupta says " I love ma doodle book. All that I have imbibed during the sketches, drawing rough derivation, that's exactly what I have put into my collection".
The black lines on a plain white crisp paper juxtapose into a composition of broken lines stating confusion in initial stages. This gradually ends into a perfect assortment of straight, curved and broken lines developing into a croqui and fashion figures. The initial stage of deriving a sketch more popularly known as a “Doodle Sheet” includes rough derivation of stick figures, faces, hands finally developing into a croqui and then the proportional 10 head figure which is taught at the early stages of sketching.
All that she had learnt and imbibed during these classes is the medium of transferring ideas on to a paper. That’s exactly what she has put into the collection, saving pages from Doodle back way back from college and executing them through digital printing technique onto pure white fabrics such as Dupion silk ,Tabby silk and Crepe silk treating them as the paper.
First ensemble is a high raised neck structured shift dress with rough illustrations of faces on silk teamed up with a paneled godet jacket to get the correct flow in the garment. The print on the jacket is a 10 head figure block used for getting the right proportions. The dress is a two piece ensemble which can be worn with or without the jacket depending on the occasion and purpose.
Second ensemble is a jacket jump suit in crepe silk with structured jacket top and flowy pants depicting the rigidity in initial sketches ending to easy flow of full fledged fashion figures. Print consists of 10 head body figure and stick figures in action .its best suited for an evening wear in monochromes black and white.
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| Aarti Vijay Gupta |
On her collection for Lakme Aarti Vijay Gupta says " I love ma doodle book. All that I have imbibed during the sketches, drawing rough derivation, that's exactly what I have put into my collection".
I loved your collection so much, really I regularly update my styles through Lakme fashion week , The models are really the fashion icon of the year.
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