Shingora Launches the Summer Collection 2012

Scarves generally conjure an image of rosy cheeks and fluttering snow flurries. Gone are the days, when scarves were limited to winter season as these were used to protect women from cold and chilling-waves but now they too are considered as summer fashion garments .For all those who always longed to wear your favourite accessory in summers Shingora brings the latest range of trendy scarves and stoles which is a must have for this summer.

Apart from being a glamour piece, a good fabric scarf gives an airy feel. A feather-light scarf can ward off the chill of air-conditioning, and even act as an extra layer of sunscreen. Using scarves help to protect skin from sun rays and UV rays.Scarf can be a very classy, helpful addition to your wardrobe to bring a touch of color to your neutral basics. Like other, accessories, scarves nowadays have become an important fashion accessory spotted in each girl’s wardrobes.

 

Speaking on the occasion , Mr Amit Jain, Director & President of Shingora Textiles Limited  said “Designed with young, cool and vibrant styling, the ensembles here are graceful and sophisticated. What's more is that the collection is at its vivacious best and can be mixed and matched to perfection” 

Strong color statement is the trend direction for the coming summer.  Shingora has very carefully used white and pastels with strong accent colors to set up the look for the summer product. Sizes have been trimmed to a practical and useable dimensions that work very well with the western outfits the young women of today. Florals, abstract prints and inspiration of craft have been the major indices used by the creative designers at Shingora. 

The summer collection is available in the price range of Rs 450 to Rs 765.
Available All Across India : Shopper's Stop, Hypercity, Globus

 

About Shingora:

Shingora, the biggest brand today for shawls and scarves, is the fruition of the vision of a high school teacher Mrs Mridula Jain almost 3 decades ago, to create a product and a brand every fashion conscious woman will be proud to adorn herself with. She has since then been ably assisted by her elder son, Amit Jain, who after his education and subsequent work experience abroad, joined as product development head. Shingora is a manufacturer brand that mixes Indian design and color sensibility with the fashions of the west. The product line includes Shawls, Scarves, Throws and Fabrics. Based out of northwest India’s premium industrial city Ludhiana Shingora specializes in Premium to Luxury end of the fashion business.  At Shingora the endeavour is to be creative, enthusiastic and committed and this vision is ably supported by a highly motivated team of industry professionals that ensures this forms the core of all Shingora’s products and services.

Ethics in business dealings, customer relations, employee welfare, environmental concerns and other statutory requirements in day to day affairs of the business take precedence over everything. Shingora takes pride not only in the products they create but also in the huge customer and associate base of the Shingora Family. 

Amit Jain