VAN HEUSEN LAUNCHES 

X LIFESTYLE CORPORATE WEAR 

RE- DEFINED

Van Heusen, India’s No-1 premium lifestyle brand for Man, Woman & Youth announced the launch of its brand new range of corporate wear, aptly called X-Lifestyle, designed for modern professionals. This Fashionable, Bold and Distinctive range is expected to revolutionize the way Corporate India dresses itself to work.

X-Lifestyle by Van Heusen breaks decades-old conventions of formality and brings in a subtle and desirable touch of excitement to every professional’s wardrobe. It reflects the belief of next generation of professionals, that creating impact is as much about style as it is about substance.  X Lifestyle is a mutiny against mundanism, a revolt against decades-old conventions of staid formality. Through bolder checks and stripes, Inner Detailing patterns, slimmer fits, the range helps the professional of today make a statement wherever he goes.

The launch event of this innovative line was an equally unique and a stunning affair, with the Jet Airways Hangar at the Mumbai International airport serving as the venue. Several well known faces from the social circuit added a dazzling touch of glamour to the event. The event was compered by Kamaal Sidhu and was led by Mr. Pranab Barua, Business Director, Apparel & Retail, Aditya Birla Nuvo Limited who unveiled the X-Lifestyle branded Jet Airways aircraft.

The ordinary hangar was transformed into a glamorous backdrop for the fashion show. The ramp was set up in a “X” shape, inspired by the ‘X’ of X-Lifestyle, which offered the guests an amazing vantage point to witness the whole proceedings.

The evening was a fantastic display of fashion and glamour which saw the participation of prominent entrepreneurs such as Phanindra Sama (CEO, RedBus) & Sanjay Sharma sashaying down the specially created ramp, along with top models of the country like Chetan Hansraj, Adam Bedi, Shawar Ali, Acquin Pais, Alex o Neil, Sunny, Siddharth Kher, Sid Rawal, Kushal Punjabi, Robbie Mairh, Nameet Khanna, Freddy Daruwala and Chetan Hanraj styled in the X Lifestyle collection.  Actor and style icon Rahul Khanna made a striking appearance as the showstopper for the event.

Ashish Dikshit, CEO Madura Fashion & Lifestyle 

Show Stopper Rahul Khanna 

Top 12 leading models with Show Stopper Rahul Khanna 

Speaking on the occasion Mr. Ashish Dikshit, CEO, Madura Fashion & Lifestyle said “said “We are extremely delighted to announce the launch of our latest collection – the X Lifestyle by Van Heusen. Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable. We have consistently tracked and understood the evolving fashion needs of Indian professionals. At each turning point we have been at the fore front of bringing innovative products for the professional. With the professional world becoming more fashionable, we wanted to redefine Corporate Fashion. And X-Lifestyle is an attempt in that direction.  With bolder checks and stripes, Inner Detailing patterns, slimmer fits, this range will make the workplace far trendier and help the professional make a statement wherever he goes.”

Manish Dureja , Vice President  -  Jet Airways, said, “At Jet Airways, we pride ourselves in fostering long-term relationships with our guests and frequent flyers through constant customer centric innovations. The aircraft wrap is like a flying billboard that allows clients to take their brands to the skies quite literally. All of us at Jet Airways are immensely proud and happy to have innovated to create another opportunity for media buyers. We are happy to partner with Van Heusen, and are certain X Lifestyle will reach out to its target customers through this unique branding opportunity."

ATSU SEKHOSE

Spring Summer 2013 

FOR 

WILLS LIFESTYLE INDIA FASHION WEEK

SS COLLECTION 2013 

Bringing to fore his love for North East is Atsu Sekhose’s Spring Summer 2013 collection.  The designer has gravitated towards the tribes of North East as the main inspiration this season. Having his roots in Nagaland, he has been chosen by the Ministry of Textiles to present a collection that is evocative of the northeastern culture.

His strength as a mixologist comes through in the constructions made of hand woven fabrics moulded into a collection inspired by American sportswear.  Every look emphasizes the honed body through Naga fabrics like cotton and silk, woven by 30 underprivileged women from a women’s weaving organization - VITOLE and Assamese Silk exclusively woven by Assamese weavers.  The contemporary collection opens with shorts, parka jackets, trench jackets, trousers and shirts making way for dresses and evening gowns. Having a pulsating sense of color, Atsu has meticulously chosen shades of reds, cobalt blue, off white and beige married to black.

Each and every detail has been well examined to go along with the collection, hence rejuvenating the beauty, style, art, craft, music and richness of North East.

Primarily known for his chic, feminine and understated clothing Atsu’s line has evolved into a complete ready-to-wear collection, which firmly holds his signature style and modern adaptation to classic silhouettes.

FIAMA DI WILLS 
PRESENTS

RANNA GILL

Spring Summer 2013 

FOR 

WILLS LIFESTYLE INDIA FASHION WEEK

SS COLLECTION 2013 

Ranna Gill has sustained a combination of style and substance that makes all her collections so stunning. The designer has gravitated toward nature as her chief inspiration for Spring Summer 2013 and her collection presented by Fiama Di Wills is evocative of a sculpture garden... perhaps her own personal Garden of Eden. It made for a surreal fantasy and you may find yourself hankering for some of the sensuous feminine forms sheathed in silk jerseys and silk georgettes and in-house woven brocade.  Her collection is a mélange of flora and fauna. There are orchids and birds of Paradise and natural locations. It has worked well for the designer who has graduated into a force to be reckoned with in the womenswear world.

Ranna Gill is chockablock with ideas. She has always favored sparkle and trimmings and here too it is achieved in part by detachable embellishments (sequined animals and birds or a crystal neckpiece that appears to be a part of the garment but is removable) and in part by sequins. There is an absorption and reimagining of some of her signature styles and indomitably glamorous spirit in this decadent collection. The beautifully woven maxis and kaftans, Jersey dresses and tunics and skirts indicate a move toward easier Seventies styles and further evidence of this drift is in the tie-dye looks which are a little nostalgic though the shibori patterns of flora and fauna feel modern. These are the pieces that any girl would love to put on and never take off!

KAVITA BHARTIA

Folklore Saga

FOR 

WILLS LIFESTYLE INDIA FASHION WEEK

SS COLLECTION 2013 

Volume and proportions are contemporary in Kavita Bhartia's Spring Summer 2013 collection that resonates the memory of a Romanian holiday—bound with a dose of sensuality. She's among the most intellectual of Indian fashion designers and what made her choose this theme was the fluid ease of the epoch's garments. Her strength as a mixologist comes through in the constructions that are moulded into attractive drapes to maintain a spirit of effortless elegance.

Every look emphasizes the honed body through fabrics that balance comfort and opulence like chiffon, organza and silk Lycra. 'Folklore Saga' is steeped in references from Eastern European countries... particularly the softly structured Romanian peasant blouses which legendary artist Matisse (an enthusiastic collector of textiles) also showcased in his paintings. There is something almost balletic about the floor-length gowns that flow with every step. 

Kavita has embellished them with embroidered geometrical motifs—based on geometric patterns used in weaving for decades—typical of the designer's artisanal hand detailing. The central theme extends to the color palate too. Kavita has a vibrant sense of color and taking a cue from Romania culture... creams and pastels, purple and turquoise blend seamlessly in a palate shot with the brilliance of neon.

The antiquated theme could've proven costumey but it isn't. It is the designer at her romantic best with a collection that is relevant, modern and genuinely very pretty!

AM:PM by Ankur & Priyanka Modi

The Mayan Maze

FOR 

WILLS LIFESTYLE INDIA FASHION WEEK
SS COLLECTION 2013 

  

Known is a drop, the unknown is an Ocean.

Deep in the rainforests of Mesoamerica, lies the perfect maze.

Enchanted by the Mayans, he who entered the maze, and solved his way to the other end, would be the one to attain true and absolute enlightenment.  To him, all of life’s secrets would uncover, with him, the supreme source of energy would connect, to him, all unknown, will be known.

This season, for Spring Summer 2013, the designers draw inspiration from this ancient civilization, imprinting an entire collection with hints of its myths and mystique.

Exotic imagery of God-Birds, Pyramids, Birds of Paradise and the Maze Floritisque, all find their way into the soul of this lush collection.

The fabrics used are natural with dewy freshness. Silk Satins and Organzas have been woven to reflect, as if water was their thread, and from them silhouettes, so fluid, as if liquid in form.

The simplest palette of black and white signifies,

 the riddled journey of man, through all the other shades of life,

beginning from nothingness, evolving towards the Light, while encompassing everything in between.

Jacqueline Fernandez and Jamie Lynn Sigler 

in Amit GT’s collection

Recently Actress Jamie Lynn Sigler of the hit series ‘The Sopranos’ wore Amit GT’s black safety pins detail gown for the cover story of the latest issue of Icon Magazine.

Interestingly, Jacqueline Fernandez also wore the same elegant looking black gown from the Prive Pre Fall Collection for GQ Men of the year Awards 2012, and both of them looked absolutely sensational. Jacqueline loved the gown and so did the fashion critics. The look was completed with her hair tied back and soft natural make-up.

“The black gown sported by both actresses has an underlying S&M vibe in a very restraint elegant sort of way. It has safety pins crisscrossed all over inspired from Victorian corsetry. The mermaid gown has layers of silk organza over the fish tail. The plunge-in neckline has straps crisscrossed to give a warrior sort of look.” Said Amit GT

The look was ‘Head to toe’ Flawless!!

CHARGRILL & DUMPUKHT BIRYANI FEST 

@ 

Step into a transcendental ambiance and indulge in aromas of ther succulent Kebab and the steaming hot Biryanis. Come along with family and friends for a tempting tour of the world of aromatic flavours. A tingling in your taste buds will be created from the secret recipes of expert chefs with well chosen exotic spices & ingredients. Vegetarian or Non- Vegetarian, Pebbles has something to offer for everyone. The specially crafted menu will have live counters of kebabs and biryani cooked in dum pukht style.

Indulge in the experience and carry back memories with you.

Venue : At Pebbles, Crystal Plaza, No: A 10, New Link Road, Andheri West

Landmark: Opp. Infinity Mall

Date of Festival : From 4th October to 14th October, 2012

About Pebbles : Pebbles is a sea food specialty restaurant by the Juhu residency boutique hotels, they also serve an array of multi cuisine delicacies. At pebbles you can enjoy a hearty breakfast, a casual lunch, an afternoon tea or a leisurely dinner. Apart from this you can also relish one of your favorite drinks from our extensive beverage menu in contemporary global ambiance.