VAN HEUSEN LAUNCHES
X LIFESTYLE CORPORATE WEAR
RE- DEFINED
Van Heusen,
India’s No-1 premium lifestyle brand for Man, Woman & Youth announced
the launch of its brand new range of corporate wear, aptly called X-Lifestyle,
designed for modern professionals. This Fashionable, Bold and Distinctive range
is expected to revolutionize the way Corporate India dresses itself to work.
X-Lifestyle by Van
Heusen breaks decades-old conventions of formality and brings in a subtle and
desirable touch of excitement to every professional’s wardrobe. It reflects the
belief of next generation of professionals, that creating impact is as much about
style as it is about substance. X Lifestyle is a mutiny against
mundanism, a revolt against decades-old conventions of staid formality. Through
bolder checks and stripes, Inner Detailing patterns, slimmer fits, the range
helps the professional of today make a statement wherever he goes.
The launch
event of this innovative line was an equally unique and a stunning affair, with
the Jet Airways Hangar at the Mumbai International airport serving as the
venue. Several well known faces from the social circuit added a dazzling touch
of glamour to the event. The event was compered by Kamaal Sidhu and was led
by Mr. Pranab Barua, Business Director, Apparel & Retail, Aditya
Birla Nuvo Limited who unveiled the X-Lifestyle branded Jet Airways
aircraft.
The ordinary hangar
was transformed into a glamorous backdrop for the fashion show. The ramp was
set up in a “X” shape, inspired by the ‘X’ of X-Lifestyle, which offered the
guests an amazing vantage point to witness the whole proceedings.
The evening
was a fantastic display of fashion and glamour which saw the participation of
prominent entrepreneurs such as Phanindra Sama (CEO, RedBus) & Sanjay
Sharma sashaying down the specially created ramp, along with top models of the
country like Chetan Hansraj, Adam Bedi, Shawar Ali, Acquin Pais, Alex o Neil,
Sunny, Siddharth Kher, Sid Rawal, Kushal Punjabi, Robbie Mairh, Nameet Khanna,
Freddy Daruwala and Chetan Hanraj styled in the X Lifestyle
collection. Actor and style icon Rahul Khanna made a striking
appearance as the showstopper for the event.
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| Ashish Dikshit, CEO Madura Fashion & Lifestyle |
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| Show Stopper Rahul Khanna |
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| Top 12 leading models with Show Stopper Rahul Khanna |
Speaking on
the occasion Mr. Ashish Dikshit, CEO, Madura Fashion & Lifestyle said “said
“We are extremely delighted to announce the launch of our latest collection –
the X Lifestyle by Van Heusen. Over last 22 years of existence in India, Van
Heusen has been making workplace more fashionable. We have consistently tracked
and understood the evolving fashion needs of Indian professionals. At each
turning point we have been at the fore front of bringing innovative products
for the professional. With the
professional world becoming more fashionable, we wanted to redefine Corporate
Fashion. And X-Lifestyle is an attempt in that direction. With
bolder checks and stripes, Inner Detailing patterns, slimmer fits, this range
will make the workplace far trendier and help the professional make a statement
wherever he goes.”
Manish Dureja
, Vice President - Jet Airways, said, “At Jet Airways, we pride
ourselves in fostering long-term relationships with our guests and frequent
flyers through constant customer centric innovations. The aircraft wrap is like
a flying billboard that allows clients to take their brands to the skies quite
literally. All of us at Jet Airways are immensely proud and happy to have
innovated to create another opportunity for media buyers. We are happy to
partner with Van Heusen, and are certain X Lifestyle will reach out to its
target customers through this unique branding opportunity."
