ASH HAUTE COUTURE COLLECTION 

SPRING / SUMMER 2013

L.A FASHION WEEK 

Set you DATE 

18th October 2012

Vibiana Cathedral 

Los angeles, California 

The collection is more about a mood than about a specific inspiration. Ashna A Kalra adds "This collection, for me, is like a walk through my dreamland, a walk through the broadways and outlines of my imagination. The inspiration is so amorous; I wanted to splash the collection into colourful and romantic elements. Therefore I decided to work with a bright, soft colour palette of reds, pinks and yellows. I also wanted the focus to be on the silhouettes and the textures of the collection, adding and enhancing the colours". 

The silhouettes for this collection have a soft and gentle form, adding to or enriching the curves of the body. The look is chic, modern and very delicate. It also has an element of female beauty where the woman is strong yet maintains her femininity. My concepts for the collection are directly inspired by the stage I am in right now in my life. Starting a new chapter of Love, the joy and flirtation is evident in the collection, in its colours, textures, silhouettes and adornment. It’s not just a dress or just a blouse; it’s a jeweled

piece of art. It’s the divine obsession to have the perfect dress, the urge to preserve for all eternity in that dress. I focused on the fusion of age-old techniques of hand embroidery and interpreted with a very modern expression to produce contemporary silhouettes.

The fabrics for the collection are Chiffons, Nets and Silk. Softness was the key appearance of this romantic attitude. Interlacing with grace and strength, the natural essence of these fibers explodes in the nobility of the fabrics. The touch of the fabric shows the desires of the skins. Silk stays in first position and competes with rich nets. 

Completed by fine hand embroidery and ornamentation with Swarovski stones. All the surface explorations are in sync adding a new dimension and shape to the collection."

This collection also showcases the launch of her label which seeks to reinterpret luxury wear. It is a highly personalized expression of style with which is not restricted by conventional definitions of what's beautiful. It is vibrant, decorative clothing that portrays an image of playful yet glamorous femininity. With attention to detail and with the use of high quality fabrics and workmanship the range is young and accessible and can be worn day into night.

The intricacy, beauty, energy and sparkle of each outfit etch a lineage, an era of royalty and exclusiveness.

Designer Ashna A Kalra

Ashna A Kalra is a 27-year-old Couturier who went to the U.K in 2004 to study B.A Fashion at University of Northampton. She studied Fashion design, Footwear design and Textile design in her three years at University, specializing in woman’s clothing.  During her study at University she had a short stint with Joop, Schwarzkopf, Richard Nicoll and Ashish Soni. After her graduation she worked as a freelance designer for French Connection, Burberry, Nicole Farhi and Aurora Fashions.

While she was working with these various brands, she also started her own handbag line called Ashna Gupta, which were beautifully hand made clutch bags encrusted with Swarovski crystals. Later she started the couture label, ‘Ash Haute Couture’. The designer is now participating in the forthcoming LA Fashion week in October 2012.

Designer Malini Ramani & China Doll 

hosted post show cocktails

 

The talented fashion designer Malini Ramani celebrated the success of her collection: ‘Warriors of the Rainbow’ in association with restaurateur Yuvraj Kohli at the recently launched China Doll, South Extension. The collection brings together a fusion of craft, patterns and colours from across the globe to present the style of the future, and was presented on day 4 at the WIFW.

The evening saw the guests enjoying themselves and swaying to the beats of the music. Cocktails and hors d'oeuvres did rounds and the spirits were literally high. The lively bar, the serene ambiance at China Doll took the energy to a different level all together, and perfectly complimented the spirit of celebration in honour of Malini’s show.

The event is sure to have left an impressionable mark on the minds of all the guests.

Seen at the after-party were Malini Ramani, Gautam Kalra, AD Singh, Gauri Karan, Deepak Bedi, Joey Mathews, Designer Surily Goel, Sheeba Shaw, Sapna Kumar, Mallika Vadehra, Indrani Dasgupta, Deepak Agarwal, restaurateur Yuvraj Kohli, Sadhvi Shahi amongst others were all seen partying till the wee hours of the morning.

AD Singh

Deepak Agrawal & Deepak Bedi

Gauri Karan with AD Singh

Gauri Karan with Sheeba Shaw and Surily Goel

Malini Ramani

Mallika Vadehra with Marquet

Model Joey Mathews

Restaurateur Rachit Khanna

Restaurateur Yuvraj Kohli

Buck’s

Unveils New range of Women’s Handbags

Make a style statement with Buck’s exciting new range of women’s leather handbag collection. As a distinct part of women's wardrobe since ages, handbags have evolved over time with numerous innovations. The most versatile companion of the fairer gender, handbags accompany afternoons, evenings, business and travel alike.                   

Made with finest genuine leather with satin interiors, Buck’s handbags are inspired with timeless classic design.

“Ladies worthy” by Buck’s includes: Clutch, handbag and Coin Purse. Buck’s Clutch is an ode to the smaller vanities, a hard case creation in finest genuine patent Italian leather with plush silk inner case. The special gold plated chain and lock mechanism enhance it for making a statement at night. It also unveils limited edition Handbags for daytime, available in a choice of three English colours made with finest genuine leather with satin interiors that will accompany afternoons, evenings, business and travel alike.

Sakshee Pradhan’s 

Spring Summer Collection 2013 

Wills India Fashion Week

Diana Penty walked the ramp for Sakshee Pradhan

The very spirited fashion designer, Sakshee Pradhan showcased her Spring Summer Collection 2013 on Day 2 of the much awaited Wills India Fashion Week at Pragati Maidan on 7^th October, 2012 . Adding to the fashion extravaganza, the designer who boasts of design which she likes to keep chic, feminine and luxurious featured modern looks.

Participating second time in the fashion week, Sakshee represented her collection, inspired by the little sparrow who had set off her wings to migrate from the frost into a land far away, and has now returned to embrace the onset of spring and enjoy the breezy summers of 2013. To add the extra fervor to the show, the gorgeous, Diana Penty who got her much deserved glamour from the movie cocktail, sashayed down the ramp for Sakshee as her show-stopper. The salmon pink gown seemed to agree with the actress. The collection was a perfect blend of innovative silhouettes, summary fabrics and spring colours, setting the right tone for the upcoming season.

The designer’s collection captures the onset of the vivacious spring going into lazy summers with a range of silhouettes that are in vogue with an edge. Using flowy crepes, satin and net in powdered salmon pink merging with the subtle undertone champagne pink sequins, the collection that finishes it with the celebratory brasso print.

Offering elegant and stylish looks, Sakshee’s collection unites together an essence of the sparrow as she returns from the gloomy winters only to be greeted by the chirpy spring summer '2013.

KAZO’s 6^th Shopping Haven 

at Moments Mall, Kirti Nagar

International leading Apparel and accessories brand KAZO has opened its 6^th store at Moments Mall, in Kirti Nagar, Delhi on the 21^st of September 2012. The mall is spread over an area of 7, 50,000 sq. feet which is unique and architecturally distinctive. The multiple brands Mall refashions the shopping experience to become a herald in retail, entertainment and attractions which appeals to suave customers from around the city. Spread over 950 sq.ft, the emporium reserves their latest autumn winter collection and is a perfect destination for Delhi shopaholics to feel the high end shopping experience.

The store is a blend of sophisticated and lavish interiors, luxury meant for the elite and the rich. A combination of the digital world with romantic elements incorporated into delicate romantic tops with details like gathers and tie ups gives an extra edge to your wardrobe.

The store features an extravagant Grid Wall which does not let the oomph factor part away from the brand. This is accompanied with black shiny side walls which makes the collection at the store looks dead glamorous.

KAZO’s new store gives you a complete earthy feel with its wardrobe area designed in walnut wood. It’s like you are standing right in front of your cupboard lost in your thoughts of what or what not to wear.

Blouse Sweatshirts rendered in delicate satin and silk add a slouchy yet feminine feel to a sporty silhouette. To give this a ritzy 90’s looked; these exotic prints are exaggerated with ribbed collars and cropped sleeves also making it quite experimental.

Mainly intended for the young and sensible, KAZO’s modish outlet mainly offers a medley of Graphic Chic and Digital Romance. The outfits are a blend of color blockings, bold highlights, solids and prints. A combination of the digital world with romantic elements incorporated into delicate romantic tops with details like gathers and tie ups gives an extra edge to your wardrobe.

Speaking on the occasion Deepak Aggarwal, MD, KAZO, said “KAZO is aggressively looking to expand and after this store launch we would open our stores in East (Kolkata) and South (Bangalore) within the month of September itself.”   And going forward we have plans to open in all GCC countries some European countries. By 2015 we would be having 50 stores across India

Crocs Leisure Leather: Go To Town!

Luxurious leather footwear that keeps you comfortable as you hit the town!

For Women

Price: 2395

Women no longer need to sacrifice style for comfort. With the new leather options from Crocs, fashionable women can stay stylish and comfortable all day long. For all of your everyday activities, from a trip to the mall to the grocery store to afternoon drinks with friends, you can stay stylish on-the-go every day. You can add a splash of leisure to your routine by pairing the Cap Toe Flat with a denim skirt to take you from play date to date night or you can slip into your favorite worn-in jeans to run all of your errands. This new leather style from Crocs offers comfort with class to upgrade your everyday.

Colours Available: Black/Black , Stucco / Black , Espresso / Espresso , Bronze / Gold

For Men

Price: 5995

When you don’t know what the weekend has in store, you can be ready for anything in new leather men’s styles from Crocs. Ditch the old trainers as your everyday footwear and put a little luxury in your step with a touch of leather and a ton of comfort found in new Crocs shoes for men. The LoPro Slip-On Sneaker is a versatile shoe that can take you from a lunch date to watching sports with the guys and everything in-between. Or, you can pair LoPro Lace-Up Sneaker with jeans and a button-down shirt to transition seamlessly from day to night in comfort and style. No matter what your weekend brings, you can be comfortable, stylish and ready for it all with new shoes from Crocs.

Colours Available:

The LoPro Slip-On Sneaker - Black/White , White / White , Espresso / Stucco

LoPro Lace-Up Sneaker - Black/White , White / White , Espresso / Stucco

VAN HEUSEN LAUNCHES 

X LIFESTYLE CORPORATE WEAR 

RE- DEFINED

Van Heusen, India’s No-1 premium lifestyle brand for Man, Woman & Youth announced the launch of its brand new range of corporate wear, aptly called X-Lifestyle, designed for modern professionals. This Fashionable, Bold and Distinctive range is expected to revolutionize the way Corporate India dresses itself to work.

X-Lifestyle by Van Heusen breaks decades-old conventions of formality and brings in a subtle and desirable touch of excitement to every professional’s wardrobe. It reflects the belief of next generation of professionals, that creating impact is as much about style as it is about substance.  X Lifestyle is a mutiny against mundanism, a revolt against decades-old conventions of staid formality. Through bolder checks and stripes, Inner Detailing patterns, slimmer fits, the range helps the professional of today make a statement wherever he goes.

The launch event of this innovative line was an equally unique and a stunning affair, with the Jet Airways Hangar at the Mumbai International airport serving as the venue. Several well known faces from the social circuit added a dazzling touch of glamour to the event. The event was compered by Kamaal Sidhu and was led by Mr. Pranab Barua, Business Director, Apparel & Retail, Aditya Birla Nuvo Limited who unveiled the X-Lifestyle branded Jet Airways aircraft.

The ordinary hangar was transformed into a glamorous backdrop for the fashion show. The ramp was set up in a “X” shape, inspired by the ‘X’ of X-Lifestyle, which offered the guests an amazing vantage point to witness the whole proceedings.

The evening was a fantastic display of fashion and glamour which saw the participation of prominent entrepreneurs such as Phanindra Sama (CEO, RedBus) & Sanjay Sharma sashaying down the specially created ramp, along with top models of the country like Chetan Hansraj, Adam Bedi, Shawar Ali, Acquin Pais, Alex o Neil, Sunny, Siddharth Kher, Sid Rawal, Kushal Punjabi, Robbie Mairh, Nameet Khanna, Freddy Daruwala and Chetan Hanraj styled in the X Lifestyle collection.  Actor and style icon Rahul Khanna made a striking appearance as the showstopper for the event.

Ashish Dikshit, CEO Madura Fashion & Lifestyle 

Show Stopper Rahul Khanna 

Top 12 leading models with Show Stopper Rahul Khanna 

Speaking on the occasion Mr. Ashish Dikshit, CEO, Madura Fashion & Lifestyle said “said “We are extremely delighted to announce the launch of our latest collection – the X Lifestyle by Van Heusen. Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable. We have consistently tracked and understood the evolving fashion needs of Indian professionals. At each turning point we have been at the fore front of bringing innovative products for the professional. With the professional world becoming more fashionable, we wanted to redefine Corporate Fashion. And X-Lifestyle is an attempt in that direction.  With bolder checks and stripes, Inner Detailing patterns, slimmer fits, this range will make the workplace far trendier and help the professional make a statement wherever he goes.”

Manish Dureja , Vice President  -  Jet Airways, said, “At Jet Airways, we pride ourselves in fostering long-term relationships with our guests and frequent flyers through constant customer centric innovations. The aircraft wrap is like a flying billboard that allows clients to take their brands to the skies quite literally. All of us at Jet Airways are immensely proud and happy to have innovated to create another opportunity for media buyers. We are happy to partner with Van Heusen, and are certain X Lifestyle will reach out to its target customers through this unique branding opportunity."