ASH HAUTE COUTURE COLLECTION 

SPRING / SUMMER 2013

L.A FASHION WEEK 

Set you DATE 

18th October 2012

Vibiana Cathedral 

Los angeles, California 

The collection is more about a mood than about a specific inspiration. Ashna A Kalra adds "This collection, for me, is like a walk through my dreamland, a walk through the broadways and outlines of my imagination. The inspiration is so amorous; I wanted to splash the collection into colourful and romantic elements. Therefore I decided to work with a bright, soft colour palette of reds, pinks and yellows. I also wanted the focus to be on the silhouettes and the textures of the collection, adding and enhancing the colours". 

The silhouettes for this collection have a soft and gentle form, adding to or enriching the curves of the body. The look is chic, modern and very delicate. It also has an element of female beauty where the woman is strong yet maintains her femininity. My concepts for the collection are directly inspired by the stage I am in right now in my life. Starting a new chapter of Love, the joy and flirtation is evident in the collection, in its colours, textures, silhouettes and adornment. It’s not just a dress or just a blouse; it’s a jeweled

piece of art. It’s the divine obsession to have the perfect dress, the urge to preserve for all eternity in that dress. I focused on the fusion of age-old techniques of hand embroidery and interpreted with a very modern expression to produce contemporary silhouettes.

The fabrics for the collection are Chiffons, Nets and Silk. Softness was the key appearance of this romantic attitude. Interlacing with grace and strength, the natural essence of these fibers explodes in the nobility of the fabrics. The touch of the fabric shows the desires of the skins. Silk stays in first position and competes with rich nets. 

Completed by fine hand embroidery and ornamentation with Swarovski stones. All the surface explorations are in sync adding a new dimension and shape to the collection."

This collection also showcases the launch of her label which seeks to reinterpret luxury wear. It is a highly personalized expression of style with which is not restricted by conventional definitions of what's beautiful. It is vibrant, decorative clothing that portrays an image of playful yet glamorous femininity. With attention to detail and with the use of high quality fabrics and workmanship the range is young and accessible and can be worn day into night.

The intricacy, beauty, energy and sparkle of each outfit etch a lineage, an era of royalty and exclusiveness.

Designer Ashna A Kalra

Ashna A Kalra is a 27-year-old Couturier who went to the U.K in 2004 to study B.A Fashion at University of Northampton. She studied Fashion design, Footwear design and Textile design in her three years at University, specializing in woman’s clothing.  During her study at University she had a short stint with Joop, Schwarzkopf, Richard Nicoll and Ashish Soni. After her graduation she worked as a freelance designer for French Connection, Burberry, Nicole Farhi and Aurora Fashions.

While she was working with these various brands, she also started her own handbag line called Ashna Gupta, which were beautifully hand made clutch bags encrusted with Swarovski crystals. Later she started the couture label, ‘Ash Haute Couture’. The designer is now participating in the forthcoming LA Fashion week in October 2012.