NINE YARDS OF PURE DELIGHT 

      AVAIL AN ARRAY OF ETHNIC SARIS ON MYNTRA.COM

Myntra.com, the No. 1 online retailer of fashion and lifestyle brands, has expanded its range of apparels to sarees this September. With the largest in-season catalogue of clothes, footwear and accessories from over 350 leading brands, Myntra now offers 12 popular brands of sarees with FabIndia, Satya Paul, Satyavee Designs, Ambica Bridal Sarees to name a few.

The catalogue has incorporated a varied collection of sarees ranging from printed, lehanga choli to one minute sarees. These are available in a palette of colours to suit every occasion and need. All products sold are 100% authentic and will also be made available via Cash on Delivery as a payment option.

Mr. Ganesh Subramanian, Chief Merchandising Officer at Myntra.com, quoted, “In our effort to continuously expand our selection for fashion conscious discerning women customers of Myntra, we have launched a handpicked fine designer selection of sarees. Our selection caters to various needs including work, party and festivities. The collection maintains strong Indian roots with a contemporary touch. We will constantly change our design selection and offer a wide variety to preserve our customers' individuality.”

Myntra is already witnessing consumer interest and traction in this category and expects to register daily sales averaging close to 1000 units within the next 30-45 days. More brands and designs will be added to further enhance this category.

MYNTRA.COM 

LAUNCHES COSMETICS TO THEIR FORAY OF MERCHANDISE

Myntra has always been associated with the best in fashion and lifestyle. It is now expanding its already existing collection and has brought in an assortment of great beauty and cosmetics products. With the largest in-season catalogue of clothes, footwear and accessories from over 350 leading brands, Myntra has now entered the cosmetics segment and aims to be the most definitive online source of reliable cosmetic products. Currently, brands like Biotique, Colorbar, Deborah, Lakme, Lotus Herbals, Nivea, Olay, Ponds, Revlon, Streetwear and Viviana are available on www.myntra.com/cosmetics

Lakme Absolute Matte Lipstick 

Revlon Shadow

Ladies who love their makeup will be delighted to know that Myntra.com will boost a range of beauty accessories like blusher, compact, eye liner, eye pencil, eye shadow, face brightener, foundation, kajal, lip gloss, lipstick and nail polish. All products sold are 100% authentic and will be made available via Cash on Delivery as a payment option. Myntra which retails over 1,100 products in the cosmetic category will soon add popular brands like L’Oreal, Maybelline and Garnier to its ever growing collection.

Colorbar Lipstick

Deborah Lipstick 

Lotus Lipstick

Mr. Ganesh Subramanian, Chief Merchandising Officer at Myntra.com, adds, “The launch is in line with our overall strategy to make Myntra the preferred shopping destination for all fashion and lifestyle needs. We have a fine selection of over 1,100 fashionable beauty products covering lip, nail, face, eye and skin solutions. Shoppers in Tier II and Tier III markets will now have unlimited access to a wide range of beauty products which are otherwise difficult to find in those cities”.

Deborah Eye Shadow

Face Sheer

Colorbar Eye Shadow

Lotus Shadow 

GET YOUR HIGH FASHION

 ‘COCKTAIL’ LOOK 

www.myntra.com

The power of fashion - Now shop like Gautam, Veronica and Meera only on Myntra.com

Giving a completely new and fresh approach to the online fashion world, Ashutosh Lawania, Co-Founder of Myntra.com, the No. 1 online retailer of fashion and lifestyle brands announced their collaboration with the much awaited bollywood movie ‘Cocktail’ as the OFFICIAL ONLINE SHOPPING PARTNER in the presence of Cocktail stars Saif Ali Khan, Deepika Padukone and Diana Penty. This is Myntra’s first association with Bollywood and is a conscious effort to bring the power of fashion to its consumers.

The youthful and cheerful quotient of the movie perfectly coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra’s varied offerings. Be it the funky, casual or sporty look! Myntra customers can now pep up their wardrobe with the trendy and very stylish fashion wear all inspired from the movie stars of Cocktail – Gautam (Saif Ali Khan), Veronica (Deepika Padukone) and Meera (Diana Penty). 

 “A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of 'Cocktail' we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes”, said Ashutosh Lawania, Co-Founder, Myntra.com

Ashutosh Lawania, Co-Founder of Myntra.com

L to R - Ashutosh Lawania, Saif Ali Khan, Deepika Padukone, Diana Penty

L to R - Ashutosh Lawania, Saif Ali Khan, Deepika Padukone, Diana Penty