THE LAUNCH OF BATH BOUTIQUE 

There are several places to shop for towels and accessories but what satisfied consumers rave about The Bath Boutique is its depth of service and sheer volume of inventory in bespoke bath accessories — seen for the first time in India. In addition to quality embellished towels and coordinated accessories in avant-garde designs The Bath Boutique carries six thematic sets each quarter i.e. Royal Victorian | Silver Embellished | Crackle Glass and Mosaic | Stone Art and Seashells to pamper the needs of growing clients.

That's really just the tip of the iceberg, this festive season pamper your beau with Homme Elegance Gift Set or Chic Black Gift Set. Or surprise your parents and siblings with Mother Of Pearl Gift Set and Egyptian Gift Set. You can also select from customized gift solutions like Festive Towel Sets [2 bath towels, 2 hand towels and 4 face towels in the range of INR 5000–7000] and Festive Powder Room Collection of bathroom accessories and candles, soaps and aromatic oils priced in accordance to the product mix.

Along with the flagship located in N-BLOCK GREATER KAILASH-I The Bath Boutique also retails from its head office in Noida that caters to corporate houses, wedding planners and interior decorators. So if you like shopping in warm luxurious ambience, drop in! The look and feel of the flagship is classic Baroque as subtle lightning adds a warm glow to the wooden interiors and a huge gold frame at the entrance accents the carved tables and mirrors while the inviting fragrance of potpourri adds to the overall experience.

Festive Collection by TBB

Urvashi Kaur

Anirudh Birla

Anshana Swahney

Deepit and Jaitika Singh with Abha Singh

Ekaterina Chalova with Tina Prakash

Hosts Meenakshi Anand, Ekaterina Chalova and Abha Singh

Keshav Murugesh

Shivani Burman

Shradha Khanna

Tina Prakash

About THE BATH BOUTIQUE

The Bath Boutique is the brainchild of Mrs. Abha Singh - Director of Sara International. The concept of the bespoke store took birth with the idea of retailing luxurious towels and coordinated bath accessories in India. Sara Textiles [a unit of Sara International] manufactures premium towels that have presence worldwide and India has a niche market for embellished high-end towels with coordinated bath accessories. Therefore she partnered with Ekaterina Chalova who is now Creative Director of The Bath Boutique and Mrs. Meenakshi Anand - Director (Operations) to add creativity and innovation to this concept.

   

About Sara International

Sara Group is India's leading business conglomerate with interests in commodities and textiles, infrastructure development and ports. With a dedicated team of over 1500 employees and offices in Beijing, Dubai, Zagreb, Belgrade, Cleveland and Johannesburg, the company is continually identifying business opportunities in India and the world over. Having had a sizeable presence in the textiles business for over fifteen years, it is today one of the top three terry towel producers in India.

Mrs. Abha Singh (Director-Sara International) is a Gold Medalist in English Literature and with more than twenty-six years of experience in Retail Marketing.

Ekaterina Chalova Singh (Creative Director-The Bath Boutique) left Russia at 17 to get her education in London and now life has brought her to India. Married to an Indian, she has embraced the country and made it her home. Kate brings with her BSc (Hons) in Business Studies and MSc in Banking and International Finance.

Mrs. Meenakshi Anand (Director-Operations-The Bath Boutique) is wife of an army officer and has extensively travelled across the country. Meenakshi comes with surfeit of knowledge, innovation and creativity. As a school teacher she has handled welfare and adult education in various units of Indian armed forces. After excelling her managerial skills as an administrator in women's polytechnic she trained students for the aviation and hospitality industries for ten years.