SRIDEVI SPOTTED CARRYING 'HIDESIGN' IN ENGLISH VINGLISH 

With less than 10 days to hit the box office, ‘English Vinglish’ has already garnered media attention. Portraying an elegant and confident look in the movie, the movie’s protagonist Sridevi has been spotted carrying two Hidesign bags – The Estelle and The Arno - throughout the movie.

‘English Vinglish’ is the story of a woman who does not know English and is made to feel insecure by her family and society at large. The film is a light -hearted yet touching and transformational journey of Shashi.  Circumstances make her determined to overcome this insecurity, master the language and teach the world a lesson on the way to becoming a self assured and confident woman. A Hidesign woman has the same principles as Sridevi’s character in the film i.e., independence and a liberal global mindset- strong, confident, adaptable, and does not let obstacles deter her.

English Vinglish has been shot mostly in New York and captures the inherent struggle of many people all over the world with the English Language.

Below is a quote from Sridevi about her accessory of choice in the movie.

Sridevi says, "English Vinglish is about a woman who finds her confidence through various events in her life and learns to adapt to situations. She is a self-empowered woman. A woman's bag largely defines her personality and style. We are proud to have Hidesign as our partner of choice."

Sridevi in ‘English Vinglish’: Get the look

Sridevi's character in the film, "Shashi", is a homemaker who has a small business of her own. Her styling involves comfortable cotton saris and everyday jewelry and accessories. She looks beautiful, yet realistic. Hidesign fits perfectly with Shashi's styling requirements - smart yet simple, stylish yet functional. 

Arno Tote Rs. 3995

Estelle shoulder bag Rs.2595

Also, like most Indian women, Shashi would need to have two hand bags - one for everyday use, with lots of compartments, something she could team with anything she wore. The other is one for more formal occasions- more stylish, yet able to carry all her essentials. Keeping all of this in mind, Sabyasachi was able to meet Shashi's styling needs at Hidesign. 

Sridevi carrying Hidesign's Arno bag

Sridevi carrying Hidesign Estelle bag

Hidesign Introduces 

the Via Veneto and Broadway 

Broadway sling bag

This festive season, Hidesign presents an exclusive collection that is sure to liven your senses. The fresh designs play with striking contoured artistry, opulent vegetable tanned leathers that add a much-needed charm to one’s festive attire. The folded pleat like imagery of the Via Veneto range paints an alluring mirage of romance and celebration, while the elegant style of the Broadway collection marvels us with radiant brass fittings and declares a bold new adventure. Choose your look from an array of delightful purses and party clutches, to large day bags and totes that keep you organized when on the move.

Broadway clutch

Broadway day bag

Hidesign celebrates the festive fervor with the introduction of its cursive signature, in glimmering mirror-finished gold and silver. Watch the romantic new signature sparkle tastefully on your Hidesign in the day and twinkle in the evenings as it catches the night light- the Festive collection is a personal must-have for all Hidesign believers!

Via Veneto clutch

Via Veneto shoulder bag

Via Veneto sling purse

DESIGN AND WIN 

GO GREEN ! JOIN THE ECO PROJECT. 

REUSE, REDUCE AND RECYCLE !

Since its inception in 1978, Hidesign has always pushed for a greener way of doing things. Today, Hidesign is a recognised leader in the research of the ecological use of vegetable tanned leathers for its leather goods. Learning from the centuries old skills of tanning with natural seeds and barks, Hidesign has created fashionable leathers that age exceptionally well.

Hidesign realizes the importance of creating awareness towards conserving the environment, and hopes to lend support towards promoting afforestation and bringing to light the importance of reuse. The Art of Reuse annual project follows the “Everyday Green” effort of the brand, where we design and create usable art pieces such as waste baskets, stools, trays and other innovative products out of scrap leather, displayed in stores across India.

Hidesign is excited to announce the launch of its annual eco-initiative ‘The Art of Reuse’. Hidesign recognized as an eco friendly leather goods brand, has carved a niche for itself amongst luxury goods. As a brand, Hidesign has consistently tried to create space in its consumers’ mind on the importance of being eco friendly, using natural elements, and impressing upon the beauty of the handcrafted. Taking the mandate further one step further, Hidesign would like to stress on the need to recycle and reuse.

Wallet

“We believe the best way to get an idea across is to engage people through participation. Last year’s campaign was a huge success and we hope to spread more awareness and encourage a higher level of interaction each year”, says Dilip Kapur, President of Hidesign.

The Art of Reuse is an engagement project to support and encourage the practice of upcycling used materials, which one discards as waste or redundant goods into new materials/products of better quality with a higher environmental value. The initiative is in the form of  a contest, where participants are encouraged to create new designs out of leather scrap provided by Hidesign in The Art of Reuse Kit, available at all Hidesign stores PAN India. One needs to register on Facebook to collect the kits from a preferred store and design anything they like. The designs then need to be submitted back at the Hidesign stores and winners will be selected through votes on Hidesign’s page on Facebook. On the 25^th of September, three winners will be selected who will receive Hidesign gift vouchers worth Rs. 15000, Rs. 10000 and Rs. 5000 respectively.

Coin Pouch

Mobile Pouch

This project is part of Hidesign’s efforts to communicate the beauty of handcrafting and the joy of human endeavour. The annual campaign by Hidesign reaches out to a larger audience by introducing the simplicity in recycling and increasing the appreciation of handcrafted products. At Hidesign, we believe this initiative could take on a much larger form if we get your support. For further information log onto ww.facebook.com/hidesign.

Celebrate Independence Day with Hidesign’s Freedom Collection

 

Buy any Hidesign bag (men or women) for Rs. 4000 or more and pick up any wallet (men or women) for upto Rs. 1000 for FREE

ABBEY ROAD CARRYYALL RS 5295

RAPUNZEL TOTE RS 5095

BERG SATCHEL RS 5395

CHRISTY DAY BAG RS 5395

GANGA WALLET RS 1295

 

 

To redeem it, you need to log on to www.facebook.com/hidesign, like the page and click to redeem the offer. Carry the confirmation email to the store to avail the offer.

Terms and conditions:

Valid on a one time purchase at any exclusive Hidesign store across India.

Buy any Hidesign bag (women or men) for Rs. 4000 or more and pick up any wallet (women or men) upto Rs. 1000 FREE.

If wallet upto Rs.1000 is out of stock, pick a higher value wallet and pay only the difference.

Cannot be clubbed with other offers.

Valid upto 15th Aug 2012 only.

For the Relationship 

that 

lasts for a Lifetime ...

HIDESIGN hand picked these priceless gifts specially for your sister. Make it special this time with a touch of style smoothly blended with elegance. HIDESIGN has come out with exclusive bags and wallets with bold and chic statement, making the relationship to last for a lifetime as HIDESIGN guarantee with its quality leather that lasts forever. 

Bold Statements

City Smart

Designed Elegance

Handpainted Chic

This is for all the sisters, if you are reading this, take your brother to the nearest HIDESIGN store and shell some money out from your brother's pocket. 

GRAB IT BEFORE ITS GONE.... 

Bold Statements

Downing st Wallet : 1395/-

Downing st Bi fold Wallet: 1495/-

Downing st Cross Body: 3295/- 

City Smart

Yangtze Cross Body: 3395/- 

Designed Elegance

Missouri Boxy Bag: 4495/-

Rita Frame Wallet: 1095/-

KC Leaf: 695/- 

Handpainted Chic

Blue Nile Bi Fold Wallet: 2795/-

Blue Nile Wallet: 1895/- 

Available at all HIDESIGN Stores Across India. 

Shop online : www.hidesign.com

LEATHER CARE WITH HIDESIGN

Looking after your leather in Monsoons was never this easy!

Yangtze- Rs. 5195/-

How often has an unexpected shower left you fretting over a wet leather bag? Do you stop carrying your leather bags every time the monsoons hit town? Well, worry no more, because Hidesign have a couple of heavy duty myth breakers on how to take care of your leather.

Getting your leather bag wet is not such a huge issue especially when it’s a vegetable tanned leather bag. Natural oils and extracts from barks & seeds replace the original fats in the hide giving a unique look to vegetable tanned leathers with deep colors, good body and long lasting strength. This age old natural technique also ages your leather bag beautifully. Rain water then becomes just another natural element, and the leather reacts the way all natural things do – it lets the water evaporate on its own.

That’s right, the next time your vegetable tanned leather bag catches a few drops of rain or a bit of that heavy shower, just empty it out and leave it in an airy dry place for a few days or in an air-conditioned room which would actually be the best way to dehumidify the bag. Never leave your bag near a heater or under direct sunlight, because it will dry out the natural oils in the leather, leaving your bag looking dull. In the long run this could make the leather hard and develop cracks on the surface.

Leather Cream –Rs.195 for 30ml bottle

Like your skin, your leather needs moisturizing too. You should buy an appropriate cream or wax for your leather bag that contains natural oils that seep into the leather and nourish it. Most products available in the market give a gloss to the surface but do not nourish the leather. Alternately, you could take your vegetable tanned Hidesign leather bag to the nearest Hidesign store. 

After drying the bag, a light rub with a little bit of the cream and a soft cloth will moisturize your leather bag and replenish its natural oils. During the monsoons a light rub every other day will keep your leather supple and prevent the growth of fungus. If you’ve already started giving your bag a light rub, you’ll notice by the time you finish that it looks as good as new.

Spacey- Rs. 7095/-

Rapunzel basket tote- Rs. 5095/

Remember:

• Pat your wet leather with a soft dry cloth.
• Leave it in a warm dry place to naturally dry. Never leave your bag near a heater or in direct sunlight!
• Use an appropriate leather cream/wax after drying your bag to restore the balance of natural oils and enhance the leather’s natural shine.
• Always store your leather bag in a cloth bag to protect it from dust and moisture especially in a humid environment.
• Periodically take out your leather bag and air it (now you know why it’s good to change your bags often!)