DESIGN AND WIN
GO GREEN ! JOIN THE ECO PROJECT.
REUSE, REDUCE AND RECYCLE !
Since its inception in 1978, Hidesign
has always pushed for a greener way of doing things. Today, Hidesign is a
recognised leader in the research of the ecological use of vegetable tanned
leathers for its leather goods. Learning from the centuries old skills of
tanning with natural seeds and barks, Hidesign has created fashionable leathers
that age exceptionally well.
Hidesign realizes the importance of
creating awareness towards conserving the environment, and hopes to lend
support towards promoting afforestation and bringing to light the importance of
reuse. The Art of Reuse annual
project follows the “Everyday Green” effort of the brand, where we design and
create usable art pieces such as waste baskets, stools, trays and other
innovative products out of scrap leather, displayed in stores across India
Hidesign is excited to announce the
launch of its annual eco-initiative ‘The
Art of Reuse’. Hidesign recognized as an eco friendly leather goods brand, has
carved a niche for itself amongst luxury goods. As a brand, Hidesign has
consistently tried to create space in its consumers’ mind on the importance of
being eco friendly, using natural elements, and impressing upon the beauty of
the handcrafted. Taking the mandate further one step further, Hidesign would
like to stress on the need to recycle and reuse.
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| Wallet |
“We believe the best way to get an
idea across is to engage people through participation. Last year’s campaign was
a huge success and we hope to spread more awareness and encourage a higher
level of interaction each year”, says Dilip Kapur, President of Hidesign.
The Art of
Reuse is
an engagement project to support and encourage the practice of upcycling used
materials, which one discards as waste or redundant goods into new materials/products
of better quality with a higher environmental value. The initiative is in the
form of a contest, where participants are
encouraged to create new designs out of leather scrap provided by Hidesign in The
Art of Reuse Kit, available at all Hidesign stores PAN India. One needs to
register on Facebook to collect the kits from a preferred store and design
anything they like. The designs then need to be submitted back at the Hidesign
stores and winners will be selected through votes on Hidesign’s page on
Facebook. On the 25th of September, three winners will be selected
who will receive Hidesign gift vouchers worth Rs. 15000, Rs. 10000 and Rs. 5000
respectively.
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| Coin Pouch |
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| Mobile Pouch |
This project is part of Hidesign’s
efforts to communicate the beauty of handcrafting and the joy of human
endeavour. The annual campaign by Hidesign reaches out to a larger audience by
introducing the simplicity in recycling and increasing the appreciation of
handcrafted products. At Hidesign, we believe this initiative could take on a
much larger form if we get your support. For further information log onto ww.facebook.com/hidesign.
