LUXURY BRAND AMIT GT 

OPENS STORE AT

THE WESTIN GURGAON 

Luxury brand Amit GT has recently opened stand alone store at the prestigious The Westin Gurgaon. The location is meant just for luxury brands. One can get an amazing view of the waterfall and swimming pool from the store window. 

The store has an achromatic scheme in high gloss finishes with amber as highlights in display areas. One can sit on high back chairs by the window while sales staff shows them the couture gowns. The store gives a relaxed luxury experience where people can shop languorously and let sales staff co-ordinate selections for them.

The store has a unique couture section that has wardrobes with mirror panels so people can just sit and sales staff opens the wardrobe and shows them couture creations. The store offers daywear dresses, top, trousers, skirts and jackets and evening and cocktail dresses in open browsers.

Amit GT has collaborated with famous Swiss-based company Jakob Schepfer that makes fabrics for Louis Vuitton and Chanel to design some fabrics for the brand. The store will soon have such collaborated lines of accessories with many European designers.

“I have been looking for a right luxury location for a stand alone store and I am fortunate that I got such a good location at the prestigious The Westin, Gurgaon.” Said Amit GT

“India is no more stranger to global luxury today and now has a huge disposable income to consume luxury fashion. Women in India now, have started adapting global trends like never before. It is actually the best time to do luxury in India.” Added Amit GT

PINK GOLD 

BY

TAVISHI GUPTA 

“Perfect Designers need a Perfect Hub”. Tavishi Gupta, a graduate from H.R.College & a Post graduate from Welinker’s Institue, Mumbai, tapped her quest and gave birth to “PINK GOLD”- The brainchild of Tavishi Gupta, housed at The Villa Haven, 10 Style Mile, Mehrauli, is a one stop shop showcasing various products ranging from clothes, accessories & shoes designed by few upcoming talented Designers from Mumbai & Bangalore under one roof.

The journey was not a cakewalk for Tavishi since she did not have any first hand experience in the Retail Business, but as they say ‘A dream doesn't become reality through magic; it takes sweat, determination and hard work.’  This was Tavishi’s mantra all through her journey. Once she finished her education, she secured a job with Uniworld Logistics, a leading logistics provider in India. She spent 10 years of her career with this organization and grew in designation and caliber over years. After being happily married for 4 years, her husband, Sidharth and she decided to have a family; she had to call it quits with her organization as family became her priority.

After taking a complete break for 2 years to devote time to her baby, Tavishi thought it would be a good idea to go back to work. But her family encouraged her to set up her own venture.
She always enjoyed dressing up well and keeping abreast with practical and interesting styles, setting up a design store seemed the perfect business to her. Tavishi hails from Mumbai; she always felt that the city had a sense of style for wearable clothing and accessories at affordable prices. Tavishi then decided to work with young and upcoming designers, who would grow with her. The next challenge was to identify designers with similar sensibilities yet distinct signatures.  After significant research Tavishi zeroed in on a few special designers from Mumbai & Bangalore, who brought a fresh look each season and gave life to her dream.

About Pink Gold:

Tavishi Gupta

The idea behind Pink Gold is to cut the cliché “non-wearable” tag attached to designer outfits and make clothes which are wearable, affordable and yet classy available. These can be simply worn everyday yet can be exaggerated to turn heads at a niche occasion. Tavishi believes that despite the continuous revolution in the fashion world, tradition and culture are incessant. Hence, all the clothes and accessories in the store are made from natural breathable fabrics. Each designer essentially uses natural sources to create their yarn. The store features the following designers under its roof:

Ø  Rahul Mishra

Ø  Divya Anand

Ø  Sonali & Himanshu of ‘Hidden Harmony’

Ø  Krishna Mehta

Ø  Sujit Mukherjee of ‘Studio 9’

Ø  Divya of Plum Tree

Ø  James Ferreira

Ø  Kris of ‘Creative Design Merchandise’

Ø  Radhika Jha

Ø  Usha Shah

Fiama Di Wills presents ‘Exotica’ with Ranna Gill 

Wills Lifestyle India Fashion Week Spring / Summer 2013

Fiama Di Wills is an embodiment of innovation and style. Each product range has been crafted exclusively with a touch of inspiration and originality. Its constant endeavor to seamlessly weave into its fabric, passion and novelty makes Fiama Di Wills a brand that constantly delights consumers with its varied products for youthful skin and hair. Fiama Di Wills brings out its passion and its concept of continuous innovation, through ‘Exotica’ with designer Ranna Gill at the Spring/Summer 2013 edition of the Wills Lifestyle India Fashion Week.

Fiama Di Wills brings forward a range of personal care products with extracts of exotic natural ingredients. Bearberry leaves, Blackcurrant, Sea weed, Lemongrass, Peach, Avocado Macademia Nut Oil, Almond Nut Oil and Brazil Nut Oil come together to form a perfect blend. ‘Exotica’ represents the myriad exotic natural ingredients that are combined with advanced scientific technology to give consumers the most gorgeous and expert-led range of products.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited says, “In our long relationship with Wills Lifestyle India Fashion Week, we have continuously endeavored to innovate, inspire and stimulate with Fiama Di Wills. ‘Exotica’ germinates from the exotic ingredients and its extracts used by Fiama Di Wills to create differentiated and innovative products for our consumers. We are happy to associate with Ranna Gill, whose work radiates sheer originality and presents an interesting adaptation of exotica.”

Ranna Gill believes that Fiama Di Wills is made up of a unique fusion. “Innovativeness and invention relentlessly meet style and panache. There is a youthful grace to all of its products and I wish to showcase this through ‘Exotica’. There is a continual integration taking place in the world of Fiama Di Wills and this is woven through the fabric of my designs. Each cut and colour, each weft and warp carry forward the theme, where a multitude of interesting ingredients amalgamate to form desirable creations.”

Ranna Gill’s adaptation of Fiama Di Wills’ Exotica: Spring / Summer 2013

Ranna Gill has sustained a combination of style and substance that makes all her collections so stunning. The designer showcases Fiama Di Wills’ Exotica with nature as her chief inspiration for Spring Summer 2013 and her collection is evocative of an exotic sculpture garden... perhaps her own personal Garden of Eden. It made for a surreal fantasy and you may find yourself hankering for some of the sensuous feminine forms sheathed in silk jerseys and silk georgettes and in-house woven brocade.  Her collection is a mélange of exotic flora and fauna. There are orchids and birds of Paradise and natural locations. It has worked well for the designer who has graduated into a force to be reckoned with in the womenswear world.

Ranna Gill is chockablock with ideas. She has always favored sparkle and trimmings and here too it is achieved in part by detachable embellishments (sequined animals and birds or a crystal neckpiece that appears to be a part of the garment but is removable) and in part by sequins. There is an absorption and reimagining of some of her signature styles and indomitably glamorous spirit in this decadent collection. The beautifully woven maxis and kaftans, Jersey dresses and tunics and skirts indicate a move toward easier Seventies styles and further evidence of this drift is in the tie-dye looks which are a little nostalgic though the shibori patterns of flora and fauna feel modern. These are the pieces that any girl would love to put on and never take off! The collection is presented in a profusion of color—though unlike colors you'd find in nature as hot fluorescent shades and pastels are splashed on a white base. 

 Nisha Jamwal with Vikram Baidyanath

At Fiama Di Wills presents Ranna Gill - Pre Show Party 

Neera Nath with Ranna Gill

Nida Mahmood

Nisha Jamwal with Raul Chandra and Nida Mahmood

Ranna Gill with Shabnam Singhal

Tanisha Mohan

Ranna Gill and husband Jason Holland with Mr. Atul Chand - ITC Wills Lifestyle

Seema Jajodia and Radhika Chanana

MONTE CARLO CELEBRATES ITS ASSOCIATION WITH STUDENT OF THE YEAR

Hosted a Meet & Greet Event For Social Campaign Winners

Monte Carlo, the premium brand in the apparel industry hosted a meet & greet event with Student of the Year star-cast at BluO, Gurgaon. Present at the event was Sidharth Malhotra, Alia Bhatt and Varun Dhawan talking about their debut movie. Seen excited about the movie release, all three debutants greeted winners and mingled with the crowd.

Cited on the event, Mr. Anoop Dass, Marketing Manager, Monte Carlo Fashions Ltd. said '“On this ocasssion, firstly I would like to thank Dharma Production and the team of SOTY for giving us this opportunity. Being a youth focused brand, it was a strategic decision to be associated with this movie, since the concept of the movie caters to young generation. Moreover, all three leads are fresh faces and we at Monte Carlo always try to promote young talent.”

 Varun Dhawan, Alia Bhatt and Sidharth Malhotra,

SOTY starcast with Monte Carlo digital campaign winners

Sidharth Malhotra, Alia BHatt & Varun Dhawan at Monte Carlo event

AM:PM 

Wills Lifestyle India Fashion Week 

Spring Summer Collection 2013 

TWO equals ONE

Arjun Saluja Spring-Summer 2013

“Woman and man are words other people use, not me,” Dimple says to the narrator.

“Before Dimple came to be called Zeenat, she worked part-time for Rashid and disappeared every evening to the hijra’s brothel. Is it better to be a man or a woman? Dimple said: For conversation, better to be a woman, for everything else.. better to be a man. Then I asked if she was a man or a woman and she nodded as if it was the first time she’d been asked.

She said: Woman and man are words other people use, not me. I’m not sure what I am. Some days I’m neither, or I’m nothing. On other days I feel I’m both. But men and women are so different, how can one person be both? Isn’t that what you’re thinking? Well I’m both and I’ve learned some things, to my cost, the kind of thing you’re better off not knowing if you mean to live in the world. For example I know something about love and how lovers want to consume and be consumed and disappear into each other. I know how they yearn to make two equal one and I know it can never be.”

Beauty and identity. Trust and betrayal. Sainthood and destruction. These are the issues that concern Dimple as she descends further and further into the seedy underbelly of Bombay’s opium dens. Beatings become commonplace. Prostitution becomes more and more hazardous. Men murder each other in the street with hammers and heroin becomes the poisoned lifeblood of the city. Despite the bleakness of her surroundings, Dimple continues to search for beauty - at the movies, in pulp magazines, at church, and in a new burkha-wearing identity.

She explores works of art, she picks up books on reincarnation, she interrogates poets -- all in the quest to understand herself and her visions. Yet through it all, Dimple retains her dignity and grace even in her most desolate moments. Dimple focuses on the best that life can give her and it is here, when she is alone and dying in the clinic, dreaming her crazed, prophetic dreams, that we realize that the beauty that Dimple has been searching for all along is in herself.

She may have been viewed as ‘half’ of each, but within, she was complete". 

(Excerpts from: Narcopolis by Jeet Thayil & G. Justin Hulog’s review of the novel)

Arjun Saluja Spring/Summer 2013

Collection

Arjun Saluja’s continuing exploration of androgyny – the paradoxical or compatible union of the male/female selves, finds a kindred spirit in Dimple. Identity, call it ‘yin-yang’ or ‘ardhanareshwar’, and the beauty within that identity have always played the central theme in Saluja’s aesthetic. Dimple’s own search for completion, for singular truth in opposing facets, gives the impetus to incorporate her journey and her authenticity into this collection. Saluja’s chevron of masculine femininity or vice versa, incorporates both the physical elements of Dimple’s environment vis-a-vis the print story, while the silhouettes themselves explore her personality. The ‘hakama’ sari, for instance could be a reference to strong influence of Mr. Lee, who shapes Dimple’s early life; the ‘burkha’ and ‘pathan’ suits, that which Dimple adopts in her later life. Holistically, however, what Saluja is inquiring into, is the concept of ONE – the unity of the opposing and complementary.

The colour palette of opposites and complements in white and black, nude and red, grey and cobalt, tells the story of struggle and strength, truth and dreams, reality and escape, destruction and liberation.

Cheemo

Unveils Glittering Handbags in its Ethnic

Wedding Collection 2012

Make a style statement with Cheemo’s ethnic range of handbags crafted for adding an extra oomph to a wedding wear.  This new variety of handbags will complement a women’s Indian classic look.

Indulging an essence of elegance, the collection is made up of beautiful karigari work, colourful stones, diamonds and pendants. Collection includes variety in itself like bag made in jute material embellished with natural agate stone, evening hand bag embroidered with Austrian crystal and zardosi work. Clutch is the one that speaks for itself andCheemo unveils exclusive clutch bags made in brocade combined with rawsilk embellished with kundan mirror nawabi necklace, hand embroidered clutch with cut danna and beads with crystal diamond twist. Colours are strong and will match with varied attires like glittery golden, silver, deep blues and maroons.

About Cheemo

Synonymous to elegance and style, Cheemo’s presence in the fashion and lifestyle arena for over three decades has made it an unprecedented leader in offering exquisite handbags & accessories for the contemporary woman. The name Cheemo is synonymous with stylishly hand crafted, exquisite, hand embroidered designs in women’s handbags & accessories. Renowned worldwide for its designs and style quotient, Cheemo’s collection surpasses expectations in more ways than one.  In sync with global fashion trends, Cheemo’s success is largely attributed to its in-house Designing Team, who successfully translates world fashion into high quality handbags and accessories. Cheemo’s collection incorporates in its designs remarkable trimmings like Swarovski Crystals, Pearls, Canvas, Jute, Zardosi Embroidery.

Available across Mumbai, Pune and New Delhi 

1. CHEEMO LEATHER BOUTIQUE

   THE OBEROI SHOPPING CENTRE, 

   SHOP NO. 44, NARIMAN POINT, MUMBAI - 400 021

2. CHEEMO LEATHER BOUTIQUE

   THE OBEROI SHOPPING CENTRE,

   SHOP NO. 31, NARIMAN POINT, MUMBAI - 400 021

3. CHEEMO LEATHER BOUTIQUE

   THE TRIDENT HOTEL

   SHOP NO. M -28, MEZANNINE FLOOR,

   NARIMAN POINT, MUMBAI - 400 021

4. CHEEMO LEATHER BOUTIQUE

   INDIA HOUSE NO. 2,

   KEMPS CORNER, PEDDAR ROAD, MUMBAI - 400 026

5. CHEEMO LEATHER BOUTIQUE

    THE PALLADIUM,

    S - 17, HIGH STREET PHOENIX,

    LOWER PAREL, MUMBAI - 400 016

6. CHEEMO LEATHER BOUTIQUE

   PHOENIX MARKETCITY KURLA,

   SHOP NO. LG - 76, L.B.S MARG,

   KURLA (W)

   MUMBAI - 400070

7. CHEEMO LEATHER BOUTIQUE

   SHOP NO. UG - 21, UPPER GROUND FLOOR,

   PHOENIX MALL, VIMAN NAGAR,

   PUNE - 400 014

8. CHEEMO LEATHER BOUTIQUE

   SELECT CITY WALK MALL,

   SHOP NO. F-71,

   A 3 DISTRICT CENTRE, SAKET,

   NEW DELHI - 110 017