Ogaan presents Hyderabad Bazaar with Anushree Reddy

Designer Anushree Reddy showcased her festive collection for the first time at Ogaan, Hauz Khas Village. Anushree brings her own romantic, fresh collection mixes, Laura Ashley like floral prints, lace and gota on traditional anarkalis and lehengas.  Elegant silhouettes, fresh colors and pure fabrics with delicate embellishments make designer Anushree Reddy's designs class apart. Hailing from Hyderabad, Anushree brought with her Hyderabadi bangles, potlis and kalamkari stoles to complete the festive look.

The evening kick started over wine and cheese and was well attended by Delhi’s social circuit: Priya Jain, Nikashee Tawadey, Aparna Chandra, Kavita Bhartia, Hemant Khandelwal amongst others

About Designer Anushree Reddy

Hailing from Hyderabad, Anushree Reddy is a young designer who mixes floral prints, lace and gota to create Indian-wear with a romantic and young look. She has an effervescent perceptive on fashion and all that goes with it. With a flair for fashion and a keen eye for detailing she would write a column Fashion shop watch for Deccan Chronicle in the early days. Bollywood's diva and legendary actress Madhuri Dixit has worn her creations.

Despite being born in a family which has real estate and construction projects spread across Andhra Pradesh and Tamil Nadu and married in one of the most powerful political families down south, she chose to break away and pursue her passion for design.

Aparna Chandra & Shagun Khanna

Aparna Chandra

Bhawna & Ipshita

Designer Anushree Reddy

Fashion Photographer Hemant Khandelwal

Priya Jain

Stylist Chetan Chiller

YELL LAUNCHES 

FALL WINTER COLLECTION 

Yell has launched its Fall Winter Collection for the fun loving, party animals. Even though thought of falling leaves and cold nights are still far away, it’s not too early to start the hunt for this autumn/winter fashion trends. For this Autumn/Winter Yell approaches with glowing crimsons, inky blacks and regal blues creating an alluring new season look.

Yell emphasizes on classy fashion, voguish shirts, jackets, coats, dresses and slouchy pants. All in all it has some well-chosen vintage pieces blended with modern tastes.

The gamut of outfits at Yell comprises of all that could give you company at work, party or a night out. The line has a modern feel with versatile designs which look sharp for both day and parties.

While a well-tailored blazer or wool blend coats are the must have for any occasion, the brand’s new collection offers perfect look for the chilly season ahead.

While the temperatures may be dropping, make no mistake – Yell is just warming up!

About YELL

Crafted from the finest fabrics and spread across various lines, Yell brings fashion straight off the International ramps to the wardrobes of the Indian men & women.

Yell is second skin to those for whom yelling means simply entering the scene. Your confidence and style yells out to the meek - Give Way.

Yell caters to the exciting niche of club goers and party animals. A range that boasts of shirts, trousers, jackets, denim, trousers, dresses, shoes, boots and belts, etc, Yell adds a touch of sophisticated glamour to the collection.

Yell has distinctly All American styling made from International designs. Yell apparel increases your glam quotient, sets you apart and assures raised eyebrows. Yell is worn by the bold, the smart, and the stylish.

PRICE RANGE : 2000- 5000/- 

Available at:

·          M-16, GK 1 (M) Block Market, New Delhi

·          25A Khan Market, New Delhi

·         35, Defence Colony Market, New Delhi

·         11A, Silver Arc Mall, Ferozepur Road, Ludhiana

Shop online:  online@yellclubwear.com

MARVIE & SHRUTI BHANDARI

UNVEILS SECRETS FOR BRIDES & GROOM

One of India’s leading celebrity make-up artist and hair stylistMarvie Ann Beck and acclaimed bridal wear designer Shruti Bhandari unveiled D-Day’s secrets for brides and grooms through a fashion and beauty workshop. The event was organised in association with India's premier online fashion and lifestyle portal fashionmostwanted.com. Many brides and grooms to be attended this workshop on Saturday, October 27, 2012, at Marvie’s Luxury Unisex Salon and Make-Up Academy, Bandra, Mumbai.

Many A-listers headed to Marvie’s Luxury Unisex Salon to experience and learn the techniques of getting a flawless bridal look. This, as they enjoyed delicious hors d'oeuvres accompanied with wine and summery cocktails. Just perfect for a leisurely Saturday evening!

Fashion is passion for designer Shruti Bhandari. She has revived the Udaipur’s 400-year-old Danka embroidery craft in her latest bridal collection. “It was great to interact with brides and get an insight about their likes and dislikes. I am in awe of Marvie’s splendid work. Her make-up complemented my collection,” Shruti Bhandari said.

Marvie Ann Beck who is one of the panellists for Femina Miss India shared her invaluable secrets and prepping up tips for D-Day. While three sultry models wore Shruti’s modish ensembles, Marvie completed the look with ethereal make-up.

The event was a brainchild of Jeremi Cabral, head of FashionMostWanted. “People usually find celebrity make-up artists and professional designers out of their reach. Wedding is one such an event where no one wants to go wrong. This was a unique platform where women could meet experts from the field to shun fears (fashion and beauty) about D-Day. The response was overwhelming and I know they have taken home some valuable tips,” said Jeremi Cabral.

LUXURY BRAND AMIT GT 

OPENS STORE AT

THE WESTIN GURGAON 

Luxury brand Amit GT has recently opened stand alone store at the prestigious The Westin Gurgaon. The location is meant just for luxury brands. One can get an amazing view of the waterfall and swimming pool from the store window. 

The store has an achromatic scheme in high gloss finishes with amber as highlights in display areas. One can sit on high back chairs by the window while sales staff shows them the couture gowns. The store gives a relaxed luxury experience where people can shop languorously and let sales staff co-ordinate selections for them.

The store has a unique couture section that has wardrobes with mirror panels so people can just sit and sales staff opens the wardrobe and shows them couture creations. The store offers daywear dresses, top, trousers, skirts and jackets and evening and cocktail dresses in open browsers.

Amit GT has collaborated with famous Swiss-based company Jakob Schepfer that makes fabrics for Louis Vuitton and Chanel to design some fabrics for the brand. The store will soon have such collaborated lines of accessories with many European designers.

“I have been looking for a right luxury location for a stand alone store and I am fortunate that I got such a good location at the prestigious The Westin, Gurgaon.” Said Amit GT

“India is no more stranger to global luxury today and now has a huge disposable income to consume luxury fashion. Women in India now, have started adapting global trends like never before. It is actually the best time to do luxury in India.” Added Amit GT

PINK GOLD 

BY

TAVISHI GUPTA 

“Perfect Designers need a Perfect Hub”. Tavishi Gupta, a graduate from H.R.College & a Post graduate from Welinker’s Institue, Mumbai, tapped her quest and gave birth to “PINK GOLD”- The brainchild of Tavishi Gupta, housed at The Villa Haven, 10 Style Mile, Mehrauli, is a one stop shop showcasing various products ranging from clothes, accessories & shoes designed by few upcoming talented Designers from Mumbai & Bangalore under one roof.

The journey was not a cakewalk for Tavishi since she did not have any first hand experience in the Retail Business, but as they say ‘A dream doesn't become reality through magic; it takes sweat, determination and hard work.’  This was Tavishi’s mantra all through her journey. Once she finished her education, she secured a job with Uniworld Logistics, a leading logistics provider in India. She spent 10 years of her career with this organization and grew in designation and caliber over years. After being happily married for 4 years, her husband, Sidharth and she decided to have a family; she had to call it quits with her organization as family became her priority.

After taking a complete break for 2 years to devote time to her baby, Tavishi thought it would be a good idea to go back to work. But her family encouraged her to set up her own venture.
She always enjoyed dressing up well and keeping abreast with practical and interesting styles, setting up a design store seemed the perfect business to her. Tavishi hails from Mumbai; she always felt that the city had a sense of style for wearable clothing and accessories at affordable prices. Tavishi then decided to work with young and upcoming designers, who would grow with her. The next challenge was to identify designers with similar sensibilities yet distinct signatures.  After significant research Tavishi zeroed in on a few special designers from Mumbai & Bangalore, who brought a fresh look each season and gave life to her dream.

About Pink Gold:

Tavishi Gupta

The idea behind Pink Gold is to cut the cliché “non-wearable” tag attached to designer outfits and make clothes which are wearable, affordable and yet classy available. These can be simply worn everyday yet can be exaggerated to turn heads at a niche occasion. Tavishi believes that despite the continuous revolution in the fashion world, tradition and culture are incessant. Hence, all the clothes and accessories in the store are made from natural breathable fabrics. Each designer essentially uses natural sources to create their yarn. The store features the following designers under its roof:

Ø  Rahul Mishra

Ø  Divya Anand

Ø  Sonali & Himanshu of ‘Hidden Harmony’

Ø  Krishna Mehta

Ø  Sujit Mukherjee of ‘Studio 9’

Ø  Divya of Plum Tree

Ø  James Ferreira

Ø  Kris of ‘Creative Design Merchandise’

Ø  Radhika Jha

Ø  Usha Shah

Fiama Di Wills presents ‘Exotica’ with Ranna Gill 

Wills Lifestyle India Fashion Week Spring / Summer 2013

Fiama Di Wills is an embodiment of innovation and style. Each product range has been crafted exclusively with a touch of inspiration and originality. Its constant endeavor to seamlessly weave into its fabric, passion and novelty makes Fiama Di Wills a brand that constantly delights consumers with its varied products for youthful skin and hair. Fiama Di Wills brings out its passion and its concept of continuous innovation, through ‘Exotica’ with designer Ranna Gill at the Spring/Summer 2013 edition of the Wills Lifestyle India Fashion Week.

Fiama Di Wills brings forward a range of personal care products with extracts of exotic natural ingredients. Bearberry leaves, Blackcurrant, Sea weed, Lemongrass, Peach, Avocado Macademia Nut Oil, Almond Nut Oil and Brazil Nut Oil come together to form a perfect blend. ‘Exotica’ represents the myriad exotic natural ingredients that are combined with advanced scientific technology to give consumers the most gorgeous and expert-led range of products.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited says, “In our long relationship with Wills Lifestyle India Fashion Week, we have continuously endeavored to innovate, inspire and stimulate with Fiama Di Wills. ‘Exotica’ germinates from the exotic ingredients and its extracts used by Fiama Di Wills to create differentiated and innovative products for our consumers. We are happy to associate with Ranna Gill, whose work radiates sheer originality and presents an interesting adaptation of exotica.”

Ranna Gill believes that Fiama Di Wills is made up of a unique fusion. “Innovativeness and invention relentlessly meet style and panache. There is a youthful grace to all of its products and I wish to showcase this through ‘Exotica’. There is a continual integration taking place in the world of Fiama Di Wills and this is woven through the fabric of my designs. Each cut and colour, each weft and warp carry forward the theme, where a multitude of interesting ingredients amalgamate to form desirable creations.”

Ranna Gill’s adaptation of Fiama Di Wills’ Exotica: Spring / Summer 2013

Ranna Gill has sustained a combination of style and substance that makes all her collections so stunning. The designer showcases Fiama Di Wills’ Exotica with nature as her chief inspiration for Spring Summer 2013 and her collection is evocative of an exotic sculpture garden... perhaps her own personal Garden of Eden. It made for a surreal fantasy and you may find yourself hankering for some of the sensuous feminine forms sheathed in silk jerseys and silk georgettes and in-house woven brocade.  Her collection is a mélange of exotic flora and fauna. There are orchids and birds of Paradise and natural locations. It has worked well for the designer who has graduated into a force to be reckoned with in the womenswear world.

Ranna Gill is chockablock with ideas. She has always favored sparkle and trimmings and here too it is achieved in part by detachable embellishments (sequined animals and birds or a crystal neckpiece that appears to be a part of the garment but is removable) and in part by sequins. There is an absorption and reimagining of some of her signature styles and indomitably glamorous spirit in this decadent collection. The beautifully woven maxis and kaftans, Jersey dresses and tunics and skirts indicate a move toward easier Seventies styles and further evidence of this drift is in the tie-dye looks which are a little nostalgic though the shibori patterns of flora and fauna feel modern. These are the pieces that any girl would love to put on and never take off! The collection is presented in a profusion of color—though unlike colors you'd find in nature as hot fluorescent shades and pastels are splashed on a white base. 

 Nisha Jamwal with Vikram Baidyanath

At Fiama Di Wills presents Ranna Gill - Pre Show Party 

Neera Nath with Ranna Gill

Nida Mahmood

Nisha Jamwal with Raul Chandra and Nida Mahmood

Ranna Gill with Shabnam Singhal

Tanisha Mohan

Ranna Gill and husband Jason Holland with Mr. Atul Chand - ITC Wills Lifestyle

Seema Jajodia and Radhika Chanana

MONTE CARLO CELEBRATES ITS ASSOCIATION WITH STUDENT OF THE YEAR

Hosted a Meet & Greet Event For Social Campaign Winners

Monte Carlo, the premium brand in the apparel industry hosted a meet & greet event with Student of the Year star-cast at BluO, Gurgaon. Present at the event was Sidharth Malhotra, Alia Bhatt and Varun Dhawan talking about their debut movie. Seen excited about the movie release, all three debutants greeted winners and mingled with the crowd.

Cited on the event, Mr. Anoop Dass, Marketing Manager, Monte Carlo Fashions Ltd. said '“On this ocasssion, firstly I would like to thank Dharma Production and the team of SOTY for giving us this opportunity. Being a youth focused brand, it was a strategic decision to be associated with this movie, since the concept of the movie caters to young generation. Moreover, all three leads are fresh faces and we at Monte Carlo always try to promote young talent.”

 Varun Dhawan, Alia Bhatt and Sidharth Malhotra,

SOTY starcast with Monte Carlo digital campaign winners

Sidharth Malhotra, Alia BHatt & Varun Dhawan at Monte Carlo event